So, we’re back to basics. Let’s take a step back.

…

Way back.

There may be people out there who are new to the email marketing game and are actually asking the question: “what is email marketing?” This post is dedicated to the newbies, and to the people who can’t quite get their head around the topic at all!

Email marketing is a phrase you’ll hear thrown about a lot on the internet, especially on this website! You’ll hear it in conferences, business pitches and strategy meetings, but what does it mean?

Well email marketing is when an organisation sends an advertising message to a group of people via email. Any communication through emailing is considered to be email marketing if it helps the sender build customer or business loyalty, trust and recognition in your product, company or brand. Email marketing is a great way to stay in touch with your clients, customers and partners because you are able to promote your business at the same time.

Email marketing is a form of advertising that has very little production and delivery costs. It is effectively cutting out all unnecessary costs and middlemen companies so that advertising can become more effective, cheaper and faster. Marketers get a quicker response from their audience. It becomes easier for companies to hear what their loyal fans have to say so that their products and advertising.

Marketers can use social media integrated into their email marketing to enhance it. They can segment their audience and send separate emails to people based on their distinguishing features (age, location, likes, job etc.) These are just some of the ways you can take email marketing to the next level, and marketers are doing this today.

So, you ask, what is email marketing? Well, email marketing is a modern, innovative and open ended way for businesses to send out their messages however they want to.

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